The professors are entrepreneurs: 64% of the professors interviewed have been or are media entrepreneurs. Those who were not part of founding a project have provided advice and support to other media startups. And 76% of the professors interviewed worked at some point as a reporter, which is why they have knowledge of the internal workings of newsrooms. In addition, in academic terms, more than half of the professors have a master's degree. This level of specialization, both theoretical and practical, is an attribute which should be utilized.