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SembraMedia is a nonprofit dedicated to increasing the diversity of voices and quality of content in Spanish by helping digital media entrepreneurs become more sustainable and successful.

Through business and technical training, market intelligence and networking opportunities for and by the community, SembraMedia’s diverse team has worked with thousands of entrepreneurial journalists and inspired the launch of dozens of new media organizations.

From SembraMedia’s founding in 2015 until now, the SembraMedia team has mapped the digital media landscape in Latin America, Spain and the U.S. Hispanic market and built a regional network that represents more than 875 digital publishers. The media directory, case studies and reports such as Inflection Point have been cited in more than 150 articles and blogs and have helped SembraMedia evolve into a respected knowledge repository and a platform for sharing best practices and innovative ideas.

With this study, SembraMedia aims to contribute to empowering the teaching of entrepreneurial journalism in Spanish. This study was made possible thanks to the initial research done by the SembraMedia team of ambassadors and extraordinary board of directors who represent a global network of educational institutions, nonprofit organizations, media publications, and businesses. The Google News Initiative also provided key support for this project.

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The Google News Initiative (GNI) is a global program created by Google to collaborate with the news industry to promote the growth of journalism in the digital age.

Google works to develop products for journalism organizations, collaborate in an ongoing way with organizations in the media sector in order to solve commercial challenges, and develop programs that promote innovation in newsrooms. In the last two years, News Lab, one of the GNI programs, has provided digital training tools to more than 11,000 journalists in 18 provinces of Argentina as well as in Chile, Peru and Uruguay.

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The author
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Patricio Contreras

Patricio is the coordinator of academic initiatives for SembraMedia. He is a journalist and a professor of entrepreneurial journalism and digital narratives for the school of journalism at the Universidad Alberto Hurtado in Chile. He is also the editor of the digital magazine Puro Periodismo . In 2011 he co-founded Ojo en Tinta , a digital site for book lovers. In 2018 he was a fellow of the Scripps Howard Journalism Entrepreneurship Institute, organized by the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in the United States.

 

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Coordinators
Mijal Iastrebner

Mijal Iastrebner

Mijal is the co-founder and managing director of SembraMedia. She created the material for Entrepreneurial Journalism in 2014 for the Escuela de Periodismo TEA and the Universidad de San Andrés and in 2016 she was an instructor for the MOOC SembraMedia offered for the Knight Center. She worked as a professor in the master’s program in journalism at La Nación at the Universidad Torcuato de Tella in Buenos Aires. When she was 22 years-old she founded Cultra, a culture magazine, and worked for years as a consultant to a diverse array of businesses and regional startups.

Janine Warner

Janine Warner

Janine is the co-founder and executive director of SembraMedia. She is a Knight Fellow with the International Center for Journalists (ICFJ) and has worked with thousands of journalism entrepreneurs all over Latin America. Warner is a digital journalism pioneer, has authored 25 books and is a conference speaker who specializes in topics including the Internet, entrepreneurs, digital media, strategy and projects related to online learning. She has taught three successful courses about journalism entrepreneurship for the Knight Center for Journalism in the Americas at the University of Texas, with more than 9,000 virtual students and continues teaching through SembraMedia.

Team
Felicitas Carrique

Felicitas Carrique

Digital Editor

Felicitas is the digital director for SembraMedia in charge of projects related to design, optimization, performance and development. She has a degree in journalism and communications, studied web layout and specializes in media, business, technology and innovation. She has collaborated with the business community supplement of La Nación (The Nation), has worked as an independent contractor developing content for search engine optimization, and also worked as part of the Infobae Innovation team.

Abraham Torres

Abraham Torres

Editor

Abraham is an ambassador in Mexico for SembraMedia. He specializes in online writing, creation of multimedia content, immersive narratives and entrepreneurial journalism. He is the coordinator for the undergraduate degree in communications at the Universidad Anáhuac Cancún. He is also part of the panel of evaluators for the Accreditation Council for Communication and Social Sciences, CONAC AC. He has been a journalist for 17 years.

Catalina Roig

Catalina Roig

Data Analyst

Catalina graduated from TEA School of Journalism and is currently studying sociology at the Universidad de Buenos Aires. She worked at Chequeado.com, primarily analyzing databases, and has worked in radio as a society columnist. She is originally from Buenos Aires and is currently living in Barcelona as part of an exchange program for her sociology degree.

Natalie Van Hoozer

Natalie Van Hoozer

English Editor/Translator

Natalie is the ambassador for SembraMedia in the United States and works as a program assistant at the International Center for Journalists (ICFJ). She has degrees in journalism and Spanish from the University of Nevada, Reno (UNR). For her undergraduate thesis, she researched the landscape of bilingual Spanish-English reporting in the state of California. She has also worked as a reporter for National Public Radio member station KUNR Public Radio and Noticiero Móvil, UNR’s bilingual student news outlet.

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